FORMULATED WITH ANIMALS IN MIND – An ultra-mild pet shampoo containing natural ingredients that you can pronounce and trust. Developed to nourish your pet’s delicate skin, this shampoo is perfectly pH-balanced so their skin won’t feel itchy or dry. SAFE AND FRESH SCENT - No added fragrances so you don’t have to worry that it will try to mask any odors. Your pup or kitty will stay clean and fresh smelling until the next bath. CRUELTY-FREE, NATURAL INGREDIENTS - At Organic Excellence, we specialize in formulating blends with organic botanicals like jojoba oil and grape seed extract to protect your furry friend. GENTLY REMOVES DIRT - Maintaining your pet’s healthy concentration of oils in her skin is important to her skin health, so no harsh chemicals are used. It removes dirt without removing vital skin protective oils. Best for your dog or cat’s sensitive skin. SOFT, MOISTURIZED COAT - Love on your pet even more when he or she’s lavishly soft and smells so clean! Squeaky Clean organic dog shampoo contains moisture promoting ingredients for healthy skin and coat.